woman with Durnova cleansing milk on her face

Cleansing milk: do you think soap is better?

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text]The dilemma almost always arises before going to sleep: what do I use to remove my make-up and wash my face? Water works well, especially warm, to clean off dust or sweat. But what should I use for oily make-up substances? Soap helps to remove make-up almost completely, but it is very aggressive and leaves the skin dry and dehydrated, giving us a bad feeling. Not to mention that in the long run it may irritate or cause the proliferation of bacteria that can cause dermatitis. The soap cleanses so thoroughly that not even that thin, beneficial layer of sebum remains, protecting the skin from external influences and maintaining its natural moisture. You need a cleanser that respects the skin and allows you to clean thoroughly on a daily basis. One of the aspects that needs to be taken into account is pH. The skin has a protective physiological acidity that varies, depending on the area and age, between 4.7 and 5.75. Soap, when dissolved in water, is a basic substance, i.e. it has a pH higher than the neutral value which is 7, in fact it can vary between 9 and 11. From this it is clear that the pH of the classic soap does not respect the natural pH of the skin, it is too aggressive and this is why particularly delicate emulsions have been developed which have the same pH as the skin, among which is the cleansing milk. Cleansing milk is formulated to have only the advantages of soap and water. It consists of a watery part and a protective fatty part, and other elements are integrated to help cleanse and rehydrate the skin. Our Cleansing Milk has a physiological pH and can therefore also be used by those with very delicate, ultra-sensitive, thin or fragile, dehydrated or reddened skin and even to combat couperose skin on the face. Cleansing milk should be used instead of soap, without water and with the help of tissue or classic cotton pads. The cleansing milk, when used on the face, is applied with circular massages on the dry skin, from the chin towards the cheekbones then from the nostrils up to the inside of the eyebrows and from there over the forehead to the outside of the eyebrows, first on one side of the face and then on the other.

Given the delicate nature of the skin on the neck, it is best to apply it to this area too, always using circular movements. Using cleansing milk every day will respect the hydrolipidic film and maintain the skin’s natural pH balance. That’s why Durnova Cosmetics has developed a Cleansing Milk that restructures, protects and cleanses even the most delicate skin. imageIt is a non-foaming product that cleanses both through lipid affinity with the skin sebum and through its extra mild natural cleansers. It is intended for cosmetic hygiene for ultra-sensitive, thin, fragile, chapped, dehydrated, reddened and couperose skin on the face. Suitable for cleansing the eye area and does not require rinsing. To make the action of Durnova Cosmetics Cleansing Milk even more effective, the following ingredients have been introduced:
Natural moisturising surfactants (gentle effect)
Moisturising cream (sugar-based)
Allantoin (protective)
Vitamin E (anti-oxidant)
Chamomile extract (emollient, soothing and antimicrobial action)
Marigold extract (anti-reddening, anti-inflammatory and soothing properties)
Bakuchiol (emollient, regenerating and protective properties)

To preserve its naturalness, Durnova Cosmetics Makeup Remover Cleansing Milk does not contain: parabens, silicones, mineral oils, PEGs, or synthetic dyes.[/vc_column_text][/vc_column][/vc_row]